I’m excited to introduce two new JAFRA fragrances launching this month — Tender Moments PLAY, a gentle alcohol-free baby cologne, and Queen Ruby EDP, a bold Eau de Parfum for women.

Did you know that JAFRA is one of the leading brands in the fragrance industry? Our Double Nature collection is one of the most popular worldwide. JAFRA fragrances are created in some of the top fragrance houses around the world, and several of our scents have won the prestigious FiFi Award — often called the “Oscars” of the fragrance industry.

The power of fragrance — and the scent and mood connection — is often underrated.

It’s more than something that helps you smell beautiful. Fragrance becomes an extension of who you are — and who you are becoming. A scent can uplift your spirit, ground your emotions, and shift your confidence in seconds.

Let me introduce you to two very different — yet equally beautiful — expressions.

Tender Moments PLAY: A Gentle, Alcohol-Free Baby Fragrance

The Tender Moments collection has been beloved for years. Designed for newborns up to four years of age, this gentle line offers comfort and softness in every spritz.

That said, my daughter wore the classic Tender Moments scent well into her kindergarten years. And here’s something many people don’t realize — plenty of adults (both women and men) adore this collection for themselves.

Tender Moments fragrances are:

• Alcohol-free (water-based)
• Dermatologist tested
• Tested for allergy and irritancy
• Designed for delicate, sensitive skin

Now there’s a playful new addition to the family: Tender Moments PLAY.

This sweet scent blends:

• Refreshing Bergamot
• Violet Leaves
• Soft Maple Honey Accord

It smells absolutely delicious — light, comforting, and joyful.

You can confidently use it knowing it’s designed with baby-safe standards. And if you love soft, playful fragrances like I do, you may enjoy wearing it yourself. PLAY balances sweetness and reassurance — something we as adults often crave, too.

Queen Ruby EDP: Confidence with Passion and Fire

In March 2025, JAFRA Queen Eau de Parfum launched and quickly became one of our best-selling women’s fragrances. Developed with exclusive ScentSense Technology, it surrounds you in a sensation of confidence and authority.

It represents:

• A balance of power and femininity
• Leadership expressed through presence
• Confidence worn with intention
• Commanding respect without asking
• Setting your own rules
• Leading with elegance and certainty

Now she has a sister scent: Queen Ruby Eau de Parfum.

Queen Ruby channels passion, magnetism, and inner fire. Inspired by the ruby gemstone — a symbol of vitality — this fragrance celebrates the bravery and strength already inside you.

Fragrance notes include:

• Blood Orange
• Ruby Accord
• Cedarwood

It’s bold, radiant, and unforgettable.

Which Fragrance Matches Your Season?

Are you feeling playful and tender?
Or bold and powerful?

Perhaps today you’re drawn to the innocence and affection of Tender Moments PLAY. Or maybe you’re stepping fully into your Queen energy.

Whether you’re choosing a baby-safe fragrance for a little one or selecting a signature scent for women, fragrance is a beautiful way to express identity at every stage of life.

Tell me — which one will you experience first?

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Purple Essence By Evelyn, your partner in aging well and achieving your best self.

Sponsored by Purple Essence By Evelyn, Jafra and doTERRA representative.

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