Skin Care
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The Smart Woman’s Guide to Cleansing Wipes After 40
Wondering if cleansing wipes belong in your skincare routine after 40? Learn when to use them, when to reach for a facial cleanser instead, and how to keep mature skin clean, hydrated, and healthy.
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Why Your Neck Is Aging Faster Than Your Face — And What To Do About It
Wondering why your neck seems to be aging faster than your face? Learn the four biggest reasons women over 40 notice loose skin, neck lines, and loss of firmness—and discover the often-overlooked skincare step that can help your neck and chest look smoother and more youthful.
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Dark Circles and Puffiness Under Eyes After 40: Causes, Natural Fixes, and What Actually Works
Discover the real causes of dark circles and puffiness after 40 — plus natural remedies and proven skincare picks that actually help.
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Summerween Skin Surprises (And How to Avoid Them)
Have you heard of Summerween? This playful blend of summer and Halloween is the perfect reminder to give your skin a little extra attention. Learn how to avoid common skin surprises like dullness, dryness, breakouts, and rough feet with simple self-care habits that keep your skin healthy, comfortable, and glowing all season long.
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5 Summer Must-Haves I Use Every Year
Looking for simple summer must-haves? I’m sharing 5 favorite products I use every year for healthy skin, hydrated lips, sandal-ready feet, sun protection, and a beautiful summer fragrance.
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How to Do a Nighttime Skincare Routine After 40
Learn a simple nighttime skincare routine for women over 40. Follow these step-by-step skincare tips to hydrate, support, and glow — without overwhelm.
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How Caffeine Impacts Your Skin (Puffiness & More)
Learn how caffeine impacts your skin, including benefits for puffiness, dark circles, and firmness. Discover how caffeine in skincare supports aging well and a refreshed, energized look.
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How to Hydrate Skin at 40+ When Nothing Seems to Work
Learn how to hydrate skin at 40+ with simple, effective steps designed for changing skin. This guide shares perimenopause skincare tips, the power of exfoliation, and a hydration routine that helps restore moisture, smooth texture, and support radiant, healthy-looking skin.
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What Aging Well for Women Really Means | Purple Essence By Evelyn
Purple Essence By Evelyn is more than makeup. Discover how skincare, wellness habits, education, and community help women embrace aging well with confidence and vitality.
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How to Rethink Expensive Skincare and Shop Smarter
Is premium skincare really expensive — or are we looking at the wrong numbers? In this post, I break down cost-per-use, ingredient quality, and how to shop smarter so you can age well without overspending.
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3 Steps to Winterize Your Skin
Dry, flaky winter skin has a real cause: low humidity, heaters, and harsh wind. Learn my simple head-to-toe winter skincare routine built around three essentials: hydration, exfoliation, and moisturization.
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Why I Created the Winterize Your Skin Event
Winter places unique demands on our skin, and January is the perfect time to reset. In this post, I share why I created the Winterize Your Skin event and how caring for your face, body, hands, and feet with intention can help you feel more comfortable, confident, and supported all winter long.